Re-released, revived, and designed for the iconic Bronco nameplate of 2021. The project launched with badging redraws, which included the Bucking Bronco silhouette and the classic Bronco Script. An all-new industrial-strength typeface, Ford Bronco, was also created. The Bronco Wild Fund badging, website and social campaign was designed and developed to help promote and preserve our public lands and showcase this all-new amazing vehicle.

Credits:
Designer - Frank Ciolino
Design Director - Christine Jones, Tim McCaffrey
Studio - The Park