Bronco - Logo, Typeface, Identity Program

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The 2021 Bronco redesign featured updated badging, a refined Bucking Bronco silhouette and Bronco Script, and a new "Ford Bronco" typeface. The project also included the Bronco Wild Fund logo, website, and a social campaign promoting the vehicle and public lands preservation.

Credits:
Designer - Frank Ciolino
Design Director - Christine Jones, Tim McCaffrey
Studio - The Park