Developing a graphic that boldly represents Toby Keith's summer tour every year was always a lot of fun and a bit challenging. The requirements were always the same... tour name, image of Toby, BFT logo, and "Presented by Ford F-Series.” Wow, that is a lot to fit into a single mark. 2524 RIP TK

Credits:
Designer - Frank Ciolino
Design Director - Steffan Duerr
Studio - The Park