wallace Detroit guitars - Logo, Identity Program

wdg_fc_01.jpg
Detroit_Wallace_Guitars_Logo-01.png
Detroit_Wallace_Guitars_Logo-04.png
wdg_fc_013.jpg
Wallace_Pick.jpg
Wallace_Wood.jpg
wdg_fc_014.jpg
wdg_fc_012.jpg

To build these instruments, Wallace Detroit Guitars uses reclaimed materials from Detroit neighborhoods. The goal was to create a logo that captures the nostalgic vintage aesthetic of the city. 

Credits:
Logo Design - Frank Ciolino
Detroit Script Lettering - Joe Benghauser
Design Director - Steffan Duerr
Studio - The Park